This illustration is the first in a year-long visual series created for PCC in Atlanta, Georgia.

PCC is a historic, forward-thinking institution—perhaps best known for its appearances in Captain America: Civil War (Peggy Carter’s funeral was filmed on site) and the most recent Exorcist film, which utilized several areas of their building as locations.

Following their centennial milestone in 2025, the organization commissioned me to develop a cohesive visual identity and marketing system for the 2026 theme, “Rooted and Renewed.” This piece establishes the conceptual foundation for the new annual cycle. Throughout 2026, I will evolve and reinterpret this central tree motif to echo changing seasons and thematic shifts, allowing the audience to experience the concept as an unfolding, living narrative over time.

This image was created to promote a teaching series titled Red Sea Rules.
The goal of the visual was to engage men in their mid-twenties and invite them into conversations about navigating the challenges and uncertainties of early adulthood. The artwork blends symbolic storytelling with a contemporary aesthetic to make the themes approachable, relatable, and compelling for the intended audience.